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Joe Camel was more than just a mascothe was Big Tobacco's way of targeting kids. Studies showed he was as recognizable to children as Mickey Mouse, proving these ads weren't just for From the archive, 2 June 1965: Southern US states clash with tobacco company Tobacco industry The Guardian Camel Cigarette Ad, 1951 Greeting Card by GRANGER Historical Picture Archive Camel advertising history The Pop History Dig Joe Camel's Ads by Mike Salisbury , Invented in 1974 by British artist Nicholas Price and redesigned in 1988 by designer Mike Salisbury, Joe Camel was the advertising mascot for RJ Reynolds' Camel Cigarette Package of "Camel" filter tip cigarettes, kings Kentucky Historical Society

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